Investor AB Investor Day Presentation Deck
..ill 4G
804
300
835
408
761
509
Customer Base & Opex Development 2007-2019
798
636
868
772
838
844
872
1.006
867
924
942
934
1.090 1.154 1.201 1.274
899
OPEX (DKKm)
1.331
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
OVERVIEW
896
1.423
2019
Customers
1 133
569
1 055
774
2007 2008
1043
977
2009
3SE Customer Base & Opex Development 2007-2019
1 159
1 151
1 227
1 206
1 300
2010 2011
1 320 1330
1475
1622
2012 2013
1 799
2014
1 335
1429
1925 1988
2015
Mobile network operators driving "3", "3Business and as 2nd brands, OISTER & Hallon in
Denmark and Sweden
1332
2016 2017
Running OpEx (SEK mio)
Market position in Sweden #4, market share 14%, and in Denmark #3, market share 18%
In both markets "3" and 2nd brands are in clear challenger positions
1904
Hacking growth by clever propositions with generous data volumes, service-focused and
sales-driven organisations, using out-of-the-box market propositions.
1 262
1 955
1215
2020
2018 2019
Customers
+255%
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