Snap Inc Investor Presentation Deck

MOAR fa BLACK LIVES MATTER. GAVE 2 Meet the Snapchat Generation 150% The Snapchat Generation is 150% more likely than non-Snapchatters to prefer to communicate with pictures over words.¹ 3X 1.4X 2021 Global Cassandra Study commissioned by Snap Inc. I Base: Total N=27,006 respondents I Q: What portion of your digital communication includes images and media (e.g., emojis, photos, memes, video calls) versus text only (i.e., only words)? Please enter a percentage for each, your total must add up to 100%. If you do not communicate in one of these ways, please enter zero 1. Snapchatters are 3X more likely than non-Snapchatters to say they are using AR more than they did last year to try on products.² The Snapchat Generation is 1.4X more likely than non-Snapchatters to gravitate to immersive video & mobile games, including AR experiences.³ 2. 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents Q: Which of the following, if any, are true for you? 3. 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents Q: How much do you agree or disagree with each of the statements below? Please select one response per row. 26

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