Wix Investor Day Presentation Deck

Scaling to ~$2.5 billion of revenue and ~$500 million of FCF for FY 2025 Total Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 26% 23% 44% 82% 37% 70% 17% 42% 2020A 2021A 2022E 2023E 2024E 2025E Analyst & Investor Day | May 2022 30% 22% 78% 80% 29% 73% 13% 43% 29% 21% 59% 77% 22% 70% 4% 33% 10 - 13% 9-12% 12 - 16% ~76% ~22% ~70% 2-5% 12 - 18% i 21-23% annually 17-19% annually 25-41% annually 77-81% 13 27-34% 56-67% 10-20% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 33 - 41% Long-term I ~17% I 85%+ 35%+ <50% ~30% I ~47% Wix

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