Hubspot Investor Day Presentation Deck
Increasing Adoption of HubSpot as Platform
100%
0%
6%
28%
66%
2017
Customer Adoption
30%
27%
42%
H121
3+ Hubs
2 Hubs
Single Hub
<35% Multi Hub→ 57% Multi Hub
Multi-product customers are customers who have subscriptions to any product on two
or more distinct product hubs. (Marketing, Sales, Service, CMS, Operations). Data as of 6/30/21.
100%
0%
Customer First Purchase
18%
50%
32%
2017
26%
24%
24%
27%
H121
<20% Multi Hub → 50% Multi Hub
Starter Growth/
CRM Suite
Other Multi-Hub
Sales Only*
Marketing Only
Starter Growth/CRM Suite = Customers who bought MHS+SHS+SvHS or MHS+SHS+SvHS+OHS upfront
Other Multi-Hub = Customers who bought two or more products upfront, but not on the Starter suite
Marketing Only = Customers who bought only Marketing upfront
Sales Only* = Any non-Marketing single-hub purchase (Sales Hub, Service Hub, CMS Hub, Ops Hub)
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