Snap Inc Investor Presentation Deck

Snap Inc. 1. Measured by NCS Sales Effect 2018. 2. Nestle internal data. FRESH-BAKED STRAIGHT FROM YOUR OVEN (UNLIKE DELIVERY) DIGIORNO. Ad NESTLÉ NEW BUYERS Nestlé reached a new generation for DiGiorno Pizza through a mix of Snap Ads and Filters. One-third of incremental sales were driven by new buyers to the DiGiorno portfolio. 3.3% sales lift driven almost entirely by increased penetration. ¹ 3.6x Return on Ad Spend 2 18

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