Wix Results Presentation Deck
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Increasing conversion and strong user cohort performance drove
increasing cohort value
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We recently launched a mobile site builder for Wix, enabling users to
create a professional looking, customized website entirely from a mobile
device. This launch is part of our ongoing mobile-first efforts to address
the needs of customers around the world
Wix ADI continues to be a positive contributor to overall conversion
improvements, and we are experiencing early success in additional
languages other than English
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Conversion of registered users to premium subscriptions continued to
increase through Q2 driven by continued product development and
outstanding execution of our data-driven marketing strategy
Net subscription additions were 205K in Q2, the second consecutive
quarter above 200K. Net subscription additions in the first half of 2018
were 436K, up 9% vs. the first half of 2017
We now expect over $4.6 billion in future collections from existing
cohorts over the next 8 years, based on current cohort behavior
Every 100K new subscriptions is expected to create $165 million in
future collections over the next 8 years, based on current cohort behavior
Retention is at the highest levels experienced in our history,
demonstrating that users are increasingly finding value in our product
Efficient marketing execution continues
•● The Q2 user cohort is on pace to achieve a time to return on investment,
or TROI, of 7-9 months, indicating that acquisition cost per
premium subscription is not increasing
While marketing investment is up 22% y/y, non-GAAP S&M expense fell
to 35% of collections in Q2 compared to 39% in Q2 2017 and 40% in
Q1 2018, demonstrating the leverage in our business model
WIX.com
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