BAT Results Presentation Deck

Strong revenue growth across all three New Category Global Drive Brands "' vuse Global Leadership achieved Revenue* up +59% Value share** 33.5% glo Fastest Growing THP Brand ambition Revenue* up +46% Volume share** 18.1% BAT A BETTER TOMORROW VELO Global Leadership ambition * Revenue up +41% Volume share** 34.7% Vuse global leadership based on Vuse estimated value share from RRP in measured retail for Vapour (i.e. total Vapour category value in retail sales) in the Top 5. glo and velo ambitions based on volume share metrics. *Revenue growth at constant rates. See Appendix A2. **For share definitions see Appendix A3. Vapour value share across Top 5 markets: US, Canada, UK, France, Germany. T5 represent c.75% of Vapour industry revenue (closed-system). Velo volume share across Top 5 Modern Oral markets: US, Sweden, Denmark, Norway, Switzerland and now excludes Germany. Glo volume share across Top 9 THP markets: Japan, South Korea, Russia, Italy, Germany, Romania, Ukraine, Poland and Czech Republic. Top 5 represent c.80% Modern Oral industry revenue. Top 9 represent c.80% of THP industry revenue. Velo brand represents over 50% of FY21 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands into H1 2022. 9

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