Wix Results Presentation Deck

Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 2 Quarters 0.9 x $32 $29 To Date Q1'17 Cohort¹ ... After 6 Quarters 1.9 x $25 $48 To Date Q1'16 Cohort¹ Cohort Net Collections ($ million) After 10 Quarters 3.0x $19 $57 To Date Q1'15 Cohort¹ Marketing Cost ($ million) Note: Data as of June 30, 2017 ¹Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, and ~$9 million in Q1'17 of brand marketing expenses Wix.com ... After 14 Quarters 3.9x $68 To Date $18 Q1'14 Cohort After 18 Quarters 6.8x $55 To Date $8 Q1'13 Cohort 14

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