Asos Investor Day Presentation Deck
1
Well-positioned to win our target customer
Our target customers are increasingly demanding brands to produce
sustainable products
% Consumers wanting brands to produce
eco-friendly products¹
26
25
24
23
22
21
20
19
18
7 16 15 14
17
16-24
2015
25-34
2016
35-44
2017
2018
26
24
23
2019
% Consumers saying that knowing a
product is environmentally friendly would
increase their likelihood of buying²
16-24
25-34
23
35-44
18
2020
1 Which of these things do you most want your favourite brands to do / provide? (Max. 3 answers). GlobalWebIndex, UK, US, DE, FR, AU, RU, IT & SA panels
2 When shopping online, which of these features would most increase your likelihood of buying a product? GlobalWebIndex, UK, US, DE, FR, AU, RU, IT & SA panels
15
11
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