a16z Podcast Market Overview

Lag in monetization isn't due to lack of efficacy of ads Nielsen study found that pre-roll podcast ads increased purchase intent by 10.8%, slightly higher than the 10.3% lift from video ads Midroll Media's survey of nearly 170,000 podcast listeners found that 61% of listeners report buying a product they heard about on a podcast ad Anecdotally, speaking to advertisers who have purchased podcast ads, it's effective Source: Nielsen via HackerNoon, Midroll Media © 2019 - Andreessen Horowitz 45

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