Rover Investor Update
Strong Lifetime Value
Increasing ABV and repeat bookings drive strength of LTV in recent cohorts
$155
$135
$115
$95
$75
$55
$35
$15
0
...
***Rover
2022
... e
6
12
2021
18
24
2020
30
Average Lifetime Value
36
2019
42
48
2018
54
60
2017
66
72
2016
2015
2013
2014
78
84
(1)
Incomplete cohort year
Months since first booking
Note: Represents global cohorts of respective year as of Q2'22. LTV is defined as lifetime cumulative net stay take less a constant margin which includes credit card fees, hosting costs, support costs, provider onboarding
fees, processing expenses and other costs.
1. Represents portion of full annual cohort year that has not yet reached twelve months. 2022 includes only Jan - June cohorts and their fractional month contributions. Remaining months may have seasonal or
differential impact due to other factors such as COVID. Final blended cohorts may differ materially from the trajectory to date.
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