BAT Results Presentation Deck

15.9% Velo: Extending international leadership* Continued Share Growth Across Key** Markets (c.80% of Industry Revenue) US 8.2% 1Q21 2Q21 3Q21 4Q21 Quarterly average 57.3% Sweden 60.2% 1Q21 2Q21 3Q21 4Q21 Quarterly average Accelerating global volume growth, up 71% 63.1% Norway 64.1% 1Q21 2Q21 3021 4Q21 Quarterly average 88.7% Denmark 94.3% 1021 2021 3Q21 4Q21 Quarterly average BAT A BETTER TOMORROW Switzerland 90.1% Leader in 15 of 17 ENA markets 91.8% 1Q21 2021 3Q21 4Q21 Quarterly average * Volume share leadership in Top 5 markets. Velo is volume share leader in 4 of the international top 5 (i.e. excluding the US). ** Key markets: Sweden, Norway, Denmark, Switzerland, US and now excludes Germany. Volume share of Modern Oral category - monthly average of quarter share to Dec 2021. See Appendix A3 for Volume share definition. Includes EPOK/LYFT brands in ENA. Velo brand represents over 50% of FY21 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands into H1 2022. 22

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