Meyer Burger Investor Presentation
RESIDENTIAL CUSTOMERS PAY LARGE PRICE
PREMIUM FOR HIGHER PERFORMANCE AND QUALITY
Residential rooftop segment - total system cost, example 8 kWp Germany [EUR]
Benchmark system
(PERC module)
0.27
Meyer Burger HJT/SWCT system
+0.19 EUR/Wp module ASP
premium for Meyer Burger
0.46
.
MEYER BURGER
12,640
10,800
765
Module 3'050
1'375
5'190
3'050
Components
7'750
(BOS)
7,450
System cost
Benchmark Performance Additional System cost
premium premium
Simplified for illustration purposes, BOS: Balance-of-System
.
•
End customer benefits from BOS savings due to
higher efficiency, as well as higher energy yield, both
lowering levelized cost of energy (LCOE)
Performance pricing enabled by BOS lever and
higher energy yield to achieve same LCOE
On top of performance premium, customers in
premium segment are willing to pay additional
premium for higher quality, esthetics and "Made in
Germany" / "Swiss technology"
Reference for additional premium are premium
competitors LG, REC, SunPower
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