WPP Investor Day Presentation Deck

WE EXPANDED OUR OFFER INTO FASTER-GROWTH AREAS COMMUNICATIONS COMMERCE EXPERIENCE TECHNOLOGY $1,000 $900 $800 $700 $600 $500 $400 $300 $200 $100 $- GLOBAL MARKETING EXPENDITURE 2019 ● $873B 168 705 $508B 454 Communications Experience 54 $250+B ~200+ Commerce Addressable Not currently addressable 25 $151B 88 Technology 63 NOTES: Source for addressable spend all IDC, apart from Communications (GroupM/WPP) Sources for non-addressable spend: Communications GroupM; Experience - IDC CX Spending Guide 2019; Commerce - - estimate based on Experience ratios; Technology - WARC/BDO "Martech 2020 and beyond" (October 2019) WPP 15

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