Wix Results Presentation Deck
Increasing Monetization of User Cohorts
Cumulative Bookings from Q1 User Cohorts ($ Millions)
Innovation and product offering enhancements
driving higher monetization and sustained user
cohort bookings growth
$240
$210
$180
$150
$120
$90
$60
$30
$0
$56
$127
Q1'10
$166
Q1'11
$196
Q1'12
Q1'13
Q1'14
$222
13 Company Overview | Fourth Quarter and Full Year 2022
$220
Q1'15
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 2324252627282930 31 32 3334353637383940414243444546474849505152
$201
Q1'16
$177
Q1'17
Note: Data as of December 31, 2022. Excludes bookings from users coming from the Wix Logo Maker funnel, or bookings from
B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.
$173
Q1'18
$126
Q1'19
$62
Q1'20
$51
Q1'21
$36
Q1'22
Q1'22 user cohort cumulative bookings in the first
four quarters was ~6% higher than that of the
Q1'19 cohort (last quarter before COVID impact) in
its first four quarters despite a smaller number of
users in the Q1'22 cohort as a result of muted
demand as well as FX headwinds
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