SmileDirectClub Investor Presentation Deck

Multiple avenues to achieve outsized growth. Growth Platforms Channel/ Product Growth Drivers smile DIRECT CLUB Organic Volume Growth and Footprint Expansion REB Grow through organic customer penetration with normalizing economic backdrop ✓ Continue to focus marketing efforts to enhance brand awareness and adoption Strategic and disciplined expansion in targeted markets and within dental offices Retail Partnerships and Adjacent Product Expansion smile 7 ✓ Expand LTV through additional oral care and ancillary products ✓ Retainers ✓ Whitening treatments ✓ Oral care products Expand key retail partnership with Walmart and others, that serves as potential on-ramps to expand brand awareness SmileMaker makes it easier to get started MM ✓ Leverage our growing innovation portfolio to launch new products, features and services ✓ Reduces timeline for customers to make purchasing decision from days or weeks to minutes Increase sales conversion and customer access to drive revenue growth Successfully Target Higher Income Consumers ✓ Sell to higher income customers and teens ✓Grow our professional channel the Partner Network using CarePlus ✓ Move upstream by adding premium features, services, and experience through CarePlus Upsell CarePlus through our dual journey offering at SmileShops 14

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