BigCommerce Results Presentation Deck
BAddressable market: platform spend + digital marketing + major PSR components
Addressable market expanding beyond platform spending
$28BN TAM
$BN TAM
30
25
20
15
10
5
0
2021E
■Platform
2022E
2023E
■ Digital marketing / Omni ■Apps ■Shipping
2024E
Payments
2025E
Gross
Margins¹
95%+
100%
75%
Note: ¹ Gross margins represent BIGC estimates based on net revenue recognition on PSR
Sources and assumptions: (1) Tech platform spending based on IDC Worldwide Digital Commerce Applications Revenue Snapshot, 2021; (2) Digital marketing / Omnichannel spending based on eMarketer, March 2021,
assuming US ecommerce ad spending is approximately 50% of global, with 2% addressable by BIGC through Feedonomics; (3) App TAM assumed to be equal to tech platform spending reflecting potential BIGC 20%
revenue share; (4) Shipping and payments spending based on Grand View Research market size studies from May and June 2021; assuming 2% and 10% addressable, respectively.
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