Playboy Investor Presentation Deck
PLBY GROUP™
10
We will continue to leverage Playboy IP in addition to partner
resources to expand our Licensing business
China JV
Partnering with the Fung Group to expand
licensing into new product categories and a new
operating model that gives us more brand
control over our online retail stores in China
New entity allows PLBY to strengthen go to
market efforts across e-commerce, retail,
product design, and IP protection by leveraging
the Fung Group as a best-in-class partner
Opportunity to build scalable platform for future
grown across APAC region
1 Source: Statista, as of Nov 2022
2 Source: Market Research Future, as of Oct 2022
PARE HARE
1953
RARE HARE
1953
Spirits
Playboy entered the $500B¹ spirits category
through a global JV with Spirits Investment
Partners, a best-in-class operating team in the
industry
Products will be launched under the Rare Hare
brand, a nod to both the iconic Playboy Rabbit
Head and the scarcity of the limited collections,
as well as the Playboy brand in the fast growing
ready-to-drink category.
Playboy Pleasure
Sexual wellness market projected to exceed
$112B2 by 2030, fastest growing sector in
wellness & beauty
$6-8M in projected annual revenue based on
early reads of the Playboy Pleasure product
launch with minimal advertising to date
82% gross product margin to date on Playboy
Pleasure sexual wellness lineView entire presentation