Asos Results Presentation Deck

© 2023 asos 02. Stronger order economics and lighter cost profile Mitigate the impact of inflation and improve profitability |-0- Opportunity Improved order economics, especially outside key strategic markets Optimise our cost base All sources: ASOS internal operational records What we've achieved Over £100m of Driving Change benefits already realised Significant improvement in country-level profitability Discipline on marketing spend to drive ROI 12

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