Shutterstock Mergers and Acquisitions Presentation Deck
Pond5 Acquisition Allows Shutterstock to Further Benefit from Key Trends
Driving Demand for Video Content
NETFLIX
Netflix
NATA,
Original Content for Film & TV
Downl
Demand for Video Content is Surging, while
Budgets and Timeframes are Tightening
$220 billion in global film & TV production
spend annually
Average person in US spent 2.5 hours per day
watching digital video in 2021
shutterstock
Almost 2 billion people will access
subscription OTT services like Netflix, Disney+
and Amazon Prime Video in 2022
Sources: eMarketer, Visual Capitalist, SignalFire, Sprout Social
Digital Video Advertising
Video Ad Spend is Outgrowing the
Broader Digital Ad Spend Market
$60 billion in US video ad spend in
2021 (45% YoY)
Tiktok and YouTube US ad revenues are
projected to grow at 94% and
24% CAGR respectively (2020-2024)
CTV ad spend increased 57% in 2021 to
$14 billion
Proprietary and confidential
Growth in Freelancer Economy & SMBs
Non-professionals are Empowered to Create
Professional Quality Video Content
8 in 10 businesses anticipate selling products
or services via social platforms by 2024
50 million amateur and professional video
content creators in the Creator Economy
Pond5's larger concentration of creative
enthusiasts will benefit from Shutterstock's
creative editing and workflow offering (Create)
S
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