Missfresh IPO Presentation Deck

Ge 优鲜 Solid Economy Model with Clear Path to Profitability Disciplined Operations Sales & Marketing Expenses (Amount in RMB mn:; percentage as % of total net revenues) 22% 796 2018 12% 又好又快 740 2019 10% 589 2020 General & Administrative Expenses (Amount in RMB mn; percentage as % of total net revenues) 8% 287 2018 6% 378 2019 5% 299 2020 Research & Development Expenses (Amount in RMB mn; percentage as % of total net revenues) 7% 231 2018 8% 470 2019 ■ Improved operational efficiency driven by our RAIN and adoption of centralized management and more targeted marketing strategy 6% 369 2020 28

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