Hugo Boss Investor Presentation Deck

PAGE 51 DIGITAL BUSINESS CONTINUES DOUBLE-DIGIT +22% vs Q1 2021 +145% vs Q1 2019 * GROWTH TRAJECTORY Double-digit improvements across all regions and digital touchpoints Successful relaunch of hugoboss.com drives increase in traffic and AOV Digital sales account for ~20% of overall Group sales 16:06 Suchen Search Men's 2 BOSS PERA H STATEMENT-MAKING STYLES For every occasion HUGO BOSS SHOP NOW Top Trending Styles Q

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