Boqii Holding IPO Presentation Deck
Chinese Pet Market Overview
Chinese Pets Market is Growing Fast
Chinese Pets Industry Market Size by Revenue (Unit: RMB bn)
94
2014A-2024E CAGR: 20.3%
142
172
2014A 2015A 2016A 2017A 2018A 2019 2020 2021 2022 2023 2024E
Source: Frost & Sullivan report.
China Pets Market Size
Fragmented Pet Market in all aspects:
Top 5 brands only accounted 18.9% of the market share in
Chinese pet goods market¹
4.50
112.5 thousand individual-operated pet stores and pet hospitals
Most Pet Parents in China are First Generation Pet Owners
Percentage of First Generation Pet Owners
- 80%
Percentage of First Generation
Pet Owners in China
- 40%
Percentage of First Generation
Pet Owners in U.S.
Education on Chinese pet parents is very important due to much
higher percentage of first generation pet owners in China than in
the US
Consumption habits of Chinese first generation pet parents are
still evolving, which offers much room for further growth
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