Main Street Capital Investor Day Presentation Deck
Lead Generation Funnel / Purchase Process
Low
Conversion Rate
High I
Awareness
News, Editorial Content, Interactive Content Hubs, Custom Content
Exploration
Banner Ads, e-Newsletters, Email Blasts, Webinars, Videos
Evaluation
Product Directory, Product Reviews, Citations
Decision
Request Quote
Purchase
4
CompareNetworks
CompareNetworks provides
science, engineering, healthcare,
and laboratory professionals with
a complete collection of media
resources that connect buyers
and sellers through all stages of
the purchase process through
qualified lead generation
Website visitors are typically
seeking to compare options,
learn about new vendors, and
efficiently assess options through
one comprehensive comparison
tool
Through the services provided by
each media platform, the
Company helps hundreds of
thousands of its platform's users
focus on key issues that impact
purchasing decisionsView entire presentation