Asos Results Presentation Deck

2023 asos LO 5 Disciplined capital allocation Market structure Marketing Proposition Operations Wholesale ■ Core Our international model balances competitiveness with profitability Big, profitable markets (or with the potential to be so) Dedicated marketing & localised social media Match best-in-class on delivery & returns Premier offering Local DC capable of NDD Small dedicated team Highly selectively for Topshop ■ 1 Adjacent Potential to be big, profitable, or both Light touch localised marketing Competitive convenience Utilise DCs of core countries Shared resource Highly selectively for Topshop M 7 ■ Non-core Loss-making, or small and low- profit markets Market-specific only around key trading events Optimised for profitability No dedicated resource For all brands 63 asos

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