Imperial Brands Investor Day Presentation Deck

Summary: increase focus on priority markets; driving value from others Profit contribution* Focus on Priority Combustible Markets + NK 28 Capital Markets Day | 27 January 2021 c. 72% HE *% of FY20 Tobacco operating profit, excluding one-offs, after allocation of central costs Source: Company Data Manage Broader Market Portfolio to Optimise Value Creation Other European Markets c. 15% Africa IMPERIAL BRANDS c. 8% Rest of World c. 5%

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