BAT Results Presentation Deck
Vuse: closes 27% value share point gap in just
2 years
50.7
Competitor 1
Vuse
(27.2) (32.1)
5.1
Vuse US value share
23.4 22.3
Disposables
54.4
Jan 20
8.8
42.7
(13.6)
29.1
15.9
Dec 20
36.0
(0.1)
35.9
20.2
Dec 21
ā
BAT
A BETTER TOMORROW
Vuse value share reached 35.9% in Dec 2021
Vuse achieved profitability in H2 2021*
Number 1 device share, at 57.4% FY21
First of its kind US FDA marketing authorisation
for Vuse Solo Original Flavour
US Vapour Industry returning to growth, up c.20%
Vuse value share leadership
in 27 states in Dec 2021
Value share of total vapour (closed systems) - monthly share to Dec 2021. See Appendix A3 for Value share definition.* Profitability at category contribution level: Profit from the sales of brands after deduction of directly attributable costs (including marketing)
and before allocation of overheads
19View entire presentation