BAT Investor Conference Presentation Deck

Responsible Marketing to Adult Tobacco/ Nicotine Consumers International Marketing Principles (IMP) Introduced in 2001 Responsible Accurate Targeted at adults Transparent Compliant with law Refreshed again in 2020 Global, even when stricter than local laws All marketing materials subject to review and approval by internal legal or against applicable guidance Youth Access Prevention (YAP) BAT A BETTER TOMORROW Strengthened YAP approach Mandatory provision of point-of-sale materials* Monitored through internal audit, and overseen by Audit Committee H1 '21 Vuse Age- Verification Pilots Only partner with 3rd parties where vast majority of audience is adult *Unless a government ban is in place 53

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