Prada Investor Day Presentation Deck
Developing Personalisation at Scale Through
Advanced Analytics and Technology
Data Mining
Data Acquisition
Transactions
Website behavior
Client advisor
interactions & insights
NPS
Aftersales
Stock Data etc.
93%
in-store transactions identified
with client profiles
PRADA Group
Leveraging Datalake platform to
manage big data processing and
to identify revenue opportunities
●
• Dedicated in-house
analytics group
+10 years
transactional data available for
advanced analytical tasks
69
Data Leverage
Formulation of a dedicated customer
strategy through data driven insights
Leveraging advanced analytics
for operational excellence optimisation
(at a store/stock/SKU level)
~+2.5x
redemption rate vs non targeted, resulting from
Al prospecting and message customisation
~+50%
product engagement vs. non personalised, driven
by real-time Al customised recommendations
Capital Markets Day 2021View entire presentation