DraftKings Investor Day Presentation Deck
NJ's first football season performed near the mid point of all OSB states, with more
recently launched states outperforming NJ
OSB Gross Revenue Per Adult - First Consecutive September to December
(Four Months of Gross Revenue Per Adult)
Gross Revenue / Adult as %
of NJ
NJ Adj. Gross Revenue /
Adult (¹)
Adj. Gross Revenue / Adult
as % of NJ
●
●
●
$7.33
NJ
100%
$7.33
100%
$12.88
NH
176%
$14.29
195%
$12.24
CO
167%
$12.59
172%
$11.87
IN
Source: State Gaming Data; U.S. Bureau of Economic Analysis
(1) Adjusts Gross Revenue / Adult for GDP per capita in each state relative to that of NJ.
(2) TN gross revenue / adult for Nov-20 and Dec-20 was $5.12, while NJ gross revenue / adult for Nov-18 and Dec-18 was $4.22.
162%
$14.83
202%
$11.48
IL
157%
$11.70
160%
$6.03
PA
82%
$6.90
94%
We benchmarked Gross Revenue per Adult for the first consecutive September through December period for ten states
Used September to December to control for seasonality of sports calendars and different launch dates
Four of the ten states outperformed NJ by more than 50% on a gross revenue / adult basis during this period
When adjusting (1) for GDP per capita, five of ten performed similar or better than NJ on a gross revenue / adult basis
TN outperformed NJ by 20%+ in it's first full November and December on a gross revenue / adult basis(²)
$5.50
D.C.
75%
$1.89
26%
$3.50
OR
48%
$4.09
56%
Non-NJ Gross Revenue / Adult = $8.52
NJ Gross Revenue / Adult = $7.33
$3.36
WV
46%
$5.69
78%
$3.29
IA
45%
$3.74
51%
$2.50
RI
34%
$3.05
42%
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