Grove SPAC Presentation Deck slide image

Grove SPAC Presentation Deck

123 2. % HH Penetration (1) 12.4% 24 Total HH Cleaners % of Basket (3) 1 24.2% Clorox 4.6% Grove Co. Drano Exceptional Target Launch Results Provide Proof Points for Retail Opportunity 1.5% 1.5% Method Select Household Cleaner Brand Performance at Target from 4/18 ā€“ 7/25 Mr. Clean Method Total HH Cleaners 0.5% of HH cleaner customers purchased Grove Co., ahead of Mrs. Meyer's and Seventh Generation 0.9% Lysol 0.7% 0.6% Windex Mrs. Meyer's Clean... Clorox Drano 0.5% 0.5% 0.4% Grove Co. #1 Brand in % of Basket - Of all baskets that contained Grove Co. HH cleaner, Grove Co. represented 24% of the basket - strong indication that Grove Co. drives incremental baskets at Target 9.5% 9.1% 7.6% 6.5% 6.3% 6.3% 6.2% 5.9% Pine-Sol Windex Mrs. Meyer's Clean Day Seventh Generation Grove Co. 26% Digital Penetration +600 bps vs. Overall Target digital penetration (5) Pine-Sol Mr. Clean Fabuloso 0.3% 0.2% Seventh Generation 5.9% 5.2% Fabuloso Natural Notes: % HH Penetration: % of households purchasing out of total households purchasing Household Cleaners at Target % Repeat HH: % of households repeat purchasing the brand or category in a given time period at Target 3. % of Basket: % of total Target basket made up of a given category or brand at checkout at Target 4. Units Per Trip: # of units bought in each trip to Target 4.5% Lysol % Repeat HH (2) 29.9% 28.7% Total HH Cleaners Grove Co. Units per Trip (4) 2.5 Conventional Grove Co. Total HH Cleaners 5. 6. 1.6 18.1% 16.7% #1 Brand in Repeat Rate - Nearly 30% of Grove Co. shoppers purchased again in the 3M period, almost 2x Method and Clorox, 3x Lysol, 14x Seventh Generation Method Method Clorox 14.1% Fabuloso Clorox 11 Mr. Clean 10.6% 10.1% 9.4% 8.1% ā–  Mrs. Meyer's Clean Day 1.2 Total HH Cleaners - Target Lysol Mr. Clean #1 Brand in Units per Trip - Grove Co. shoppers bought 2.5 units, more than any other brand and the 1.6 average, thus driving basket size and spend per trip 1.3 1.3 1.3 1.2 1.1 1.I Seventh Generation Mrs. Meyer's Clean Day Pine-Sol Lysol 7.6% Windex Drano 5.1% Windex Fabuloso Seventh Generation I.I 2.7% Pine-Sol I.I Increase in Brand Awareness from 27% (QI'21) to 31% (Q2'21) Among shoppers who purchase natural products (6) Drano Based on Numerator data as of July 2021 Online survey from June 18th through June 27th, 2021 based on 1,023 natural shoppers that have purchased natural and intend to purchase again Source: Numerator Household Cleaners Category at Target from 4/18/21 - 7/25/21 58 8
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