Crocs Investor Presentation Deck

cr CS cr CS CI OC 1. 2. CI HEYDUDE PROGRESS Grew revenue 70% to $986M(1¹) by expanding distribution in the US with large, important wholesale partners • Staffed the entire leadership team and hired over 150 roles Stabilized and expanded the manufacturing footprint Developed a business systems roadmap Expanded distribution capabilities to handle the immediate throughput needs Turned over many international distributors Expanded the line with several new icons to be trialed in 2023 Updated the brand identity and clarified its purpose and meaning ● ● GROWTH DRIVERS ● Spent nearly $60 million of marketing in H2'22, which on an annualized basis was almost 4x the 2021 spend(2) and ATR Revenue growth on a Pro forma basis, which includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed on the first day of such trailing twelve month period). 2021 spend was prior to Crocs, Inc. ownership 2005 19

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