Asos Results Presentation Deck
BUSINESS UPDATE-AMPLIFYING OUR WINNING OFFER
Our unique fashion-led approach to Sportswear has supported strong H1
growth, as demonstrated through our partnership with The North Face
We collaborated with The North Face to co-create best-in-class product and to serve a
previously untapped fashion-loving 20-something female consumer with fashionable sportswear
Objective
ASOS Offer
Results
¹ASOS internal operational records
Co-create product through consumer-led insights and trends
Driving mutual growth and womenswear, whilst continuing to target crucial Gen Z
demographic
Activate social globally to showcase best-in-class product and presentation
Go-To-Market calendar to influence product and key seasonal trends forecasted
Customer segment focus and genderless approach considered, and access to
exclusive ASOS own-brand offering
Best-in-class onsite product presentation styled in ASOS' studios
ASOS Media Group builds campaigns
Growth in TNF sales on
the ASOS platform
Shift in gender mix from
85:15 (MW:WW) in H1 19
to 50:50 in H122
H119
Net Retail TNF Sales and MW:WW split ¹
H2 19
H120
TNF Net Retail Sales
H2 20
H121
MW Sales Mix
H2 21
H122
WW Sales Mix
50:50
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