DraftKings Results Presentation Deck
DRAFTKINGS KPI COMPARISON OVER TIME
USERS IN 000'S
Monthly Unique Payers ("MUPS")
We define MUPs as the number of unique paid users
("payers") per month who had a paid engagement
(i.e., participated in a real-money DFS contest, sports
bet or casino game) across one or more of our
product offerings via our platform
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KEY PERFORMANCE INDICATORS
MUPS is a key indicator of the scale of our user base
and awareness of our brand
We believe that the growth of our MUP base is
indicative of our long-term revenue growth potential
Average Revenue per MUP ("ARPMUP")
We define and calculate ARPMUP as the average
monthly revenue for a reporting period, divided by
MUPS (i.e., the average number of unique payers) for
the same period
ARPMUP represents our ability to drive usage and
monetization of our product offerings
We use ARPMUP to analyze comparative revenue
growth and measure customer monetization and
engagement trends
Source: Company filings.
Monthly Unique Payers
("MUPS")
Average Revenue per MUP
("ARPMUP")
Nine months ended
September 30,
2019
565
$38
2018
485
$30
Year ended
December 31,
2018
601
$31
2017
574
$28
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