Wix Results Presentation Deck

Investing in future growth through larger user cohorts Q2 2020 User Cohort $75 Marketing Costs ($ millions) $570 $38 Est $570 million in future collections over 8 years¹ 7.6x ROI +90% y/y 0.5x ROI After 1 quarter +66% y/y ● ● ● Incremental marketing investment in Q2 creating significantly larger user cohorts Already during Q2, we have returned ½ our increased marketing investment Proven history of generating ongoing collections through cohorts Higher rates of conversion of users to subscriptions + increasing ACPS driving higher ARR Cohort Collections ($ millions) ¹Based on current cohort behavior; 90% y/y compared to Q2 2019 user cohort collections over next eight years 9

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