Meyer Burger Investor Presentation

DUAL BRAND APPROACH TO LEVERAGE CUSTOMER REACH MEYER BURGER GERMAN PV MANUFACTURING BRAND WITH STRONG HISTORY IN RESIDENTIAL & SMALL COMMERCIAL SEGMENT, WHILE MEYER BURGER SHALL BE THE-GO-TO BRAND IN THE UTILITY SEGMENT > ¦ Direct/ 'Indirect¹ > > DIRECT CHANNEL SALES GERMAN PV MANUFACTURING BRAND Direct Wholesalers/distributors > Purchase modules in bulk, re-package RESIDENTIAL & SMALL COMMERCIAL GERMAN PV MANUFACTURING BRAND Direct Solar leasing companies > Purchase of modules to supply end customers with entire PV system > For residential and small commercial segment, previous brand envisaged to be leveraged > > Re-sell to partner installers possible Brand has a high reputation with installers and end-customers and stands for high quality modules > Mainly driven by LCOE considerations > Installers Well-known brand in the PV industry, in particular in the U.S. and Europe, which is a good fit to Meyer Burger's envisaged market strategy > Re-sell modules to installers with lower buying power > Mainly driven by brand and reputation of supplier Purchase modules either directly from manufacturers or from wholesalers depending on size Installer usually makes ultimate decision on which module brand/type to use, rather than end-customer > Mainly driven by brand, perceived quality and reputation of module supplier Residential & small commercial Households Retail businesses For residential and small commercial, indirect sales channels are leveraged Relationships with sales channels are built up by key account managers Hiring of staff with established strong network to wholesaler, installer and solar leasing companies > Create a push-pull effect with installers asking for the product with their preferred wholesaler Notes: 1) Dependent on market, e.g., possible in US, more difficult in Germany because of channel conflicts UTILITY-SCALE MEYER BURGER > Buildup of a new performance-driven (= lowest LCOE) module brand using Meyer Burger's existing reputation in the PV industry > The brand stands for high-quality and innovation resulting in best-in-class results TWO-BRAND APPROACH ENABLES MEYER BURGER TO DIFFERENTIATE PRICING, USP AND MARKETING STRATEGIES PER END-CUSTOMER SEGMENT O Meyer Burger

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