Prada Investor Day Presentation Deck
On the Road to Seamless Brand Experience
Omni-channel Pillars
Single
Customer View
Omni-channel
Experience
PRADA Group
2019 State
Fragmented data
across systems
Omni-channel Services
in 2019:
Pick up in store
• Book an Appointment (online)
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• In store availability check
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Client profiling consolidation,
data enrichment and customer
journey activation (piloting of
real time customer journeys)
Additional omni-channel
Services in 2021:
Home Delivery (from store)
Remote Orders (out of store
from store)
Virtual Appointment
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Current State
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Omni-channel returns/exchanges
Omni-channel gift cards
2022 and Onwards
Full leverage of "Real-
time" orchestration
of advanced customer
journeys
New customers digital
gateways to bridge online
and physical
• Digital services connecting
Stores/Client Advisors and
Customers
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• Blockchain powered services
(digital certificates, warranty,
repairs)
Capital Markets Day 2021View entire presentation