Imperial Brands Investor Day Presentation Deck

● ● Five-year plan overview: compelling plan centred around three strategic pillars Focus on Priority Combustible Markets Target increased investment in our most appealing profit pools Focus on defined key operational levers to unlock value 11 | Capital Markets Day | 27 January 2021 ● Drive Value From Our Broader Market Portfolio ● Efficiently manage broader market portfolio • Create global processes and drive best practice sharing Prepare future growth engines Selectively rationalise portfolio ● ● IMPERIAL BRANDS Build A Targeted NGP Business Focus on heated tobacco in Europe as primary growth engine Turnaround vapour business with focus on the US Oral nicotine focus on existing markets

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