Prada Investor Day Presentation Deck
Brand
Miu Miu, the club
of empowered women
Strategic Levers for Growth
Strengthen awareness across
segments and nationalities
Drive understanding of distinctive
identity and value proposition
Create buzz and sustain desirability
Lead the conversation in fashion
on women identity and "club"
PRADA Group
Product
The wardrobe for the Miu Miu club
that 'meets the now'
Maintain strong point of view, true
to brand DNA, consolidate strong
performance on RTW
Accelerate accessories, rebalance
sales mix (leveraging iconic
products and codes)
Cover all offer segments
(categories, occasions, price
points,...), delivering seasonal
drops and special projects
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Customer
A broader club,
nurturing new generations
Expand reach through
communication and footprint
Boost organic retail and digital
Scale clienteling to increase
customer retention and value
Deliver a playful and experimental
customer journey, consistency
across all the touchpoints
Capital Markets Day 2021View entire presentation