Faraday Future SPAC Presentation Deck
1. Building the FF Brand to Stand Out versus Competitors
Brand perception of select premium EV and traditional brands (1)
Comfort
ROLLS
R
ROYCE
Classic
JAGUAR
ASTON MARTIN
BENTLEY
LLL
(1)
Ⓒ2021 FARADAY FUTURE
MASERATI
LAND-
-ROVER
Mercedes-Benz
PORSCHE
RANGE
ROVER
COOO
18/7/
LUCID
NIO
MW
BM
T
TESLA
RIVIAN
LAMBORGHINI
Modern
Differentiated premium brand positioning
FF products designed for different vehicle segments, sharing common
brand DNA
Modern design: styling and interior materials
Superior driving experience: leading power, performance, and
range
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Personalized user experience: space, comfort, and internet
experience
FF brand DNA will be established via FF 91 series and carried over to
FF 81 and FF 71 series
Sport
Users will experience a premium brand across different segments (FF 91, FF 81 and FF 71 series) through modern design, superior
driving experience, and personalized user experience - a combination of features unmatched in the automotive industry
Not comprehensive-Based on Roland Berger view of representative set of premium/luxury vehicle brands and EV startups. See Roland Berger Disclaimer on page 2.
- With this brand DNA, FF products expected to be ahead of competition
in their segments
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PROPRIETARY AND CONFIDENTIALView entire presentation