PropertyGuru SPAC Presentation Deck
Integrated Revenue Model with Recurring Subscription Benefits
17
Value
Proposition
Select
Customers
Revenue
Model
(1)
(2)
Online Property Classifieds Marketplaces
Agent / Agencies
Agents advertise properties and marketplaces match
buyers / tenants with sellers / landlords
ERA
REAL ESTATE
Knight
Frank
PropNex
Service You Trust
SINGAPORE
Huttons
The Agency of Choice
Recurring revenue model in Singapore, Malaysia,
Thailand and Indonesia (¹)
■ Annual subscriptions and tiered packages
■ Pay per listing (in Vietnam only)
■ Depth Products in all markets except Vietnam (2)
Developers
Digital Sales and Marketing
Developers market new projects and
automate their sales process
Marketplaces
FRASERS
PROPERTY
2
CITY
DEVELOPMENTS
LIMITED
4
SINGHAIYI
GROUP
UEMⒸ
SUNRISE
Digital advertising: banners and content marketing
for new project launches
Awards and Events: ticket sales, marketing packages,
sponsorship, booths
SaaS sales process automation solution: software
license per project
Financial Institutions
Mortgage Marketplace
Buyers are matched to suitable mortgages,
advertised by banks and brokered by PropertyGuru
These Agents pay annual upfront fees that generally may not be refunded after the initial 30 day trial period has elapsed so are considered recurring
Depth Products are optional features and add-ons that Agents can purchase, from within or on top of their subscription packages, to enhance visibility and performance. Examples include Boost and Repost, refer to slide 54 for further details
PropertyGuru has referral arrangements
with a number of major banks in Singapor
■ Commissions on mortgage fulfilment
■ Digital advertising products: sponsorship / banners
FinTechView entire presentation