BAT Results Presentation Deck
Vuse Go disposable already launched in UK,
rapid H2 roll out planned in Europe
●
Already
#3
Disposables
Share*
Fast
approaching
#2
Disposables
Share*
Premium price positioning
Very limited cannibalisation
Take-back scheme for devices
Strong Youth Access Prevention controls
with Verify platform for retailers
Source: BAT value share of total vapour - monthly average of quarter share to May 2022. UK Nielsen. See Appendix A3 for Value share definition.
Vuse
DATO
ТТ
Shitet
*
Vuse
THERANG
ADE
NEW
VUSE GO
DISPOSABLES
BOLD
FLAVOURS
READY TO GO
vuse
BAT
MORE FLAVOUR, LESS HASSLE.
UP TO 500 PUFFS.
Explore at Vuse.com
UNLOCK YOUR
A BETTER TOMORROW
INBIDE SA
CREATIVITY
KKKKKK
vuse GO
vuse GO
vuse GO
Vuse
PICK UP
YOUR
DEVICE
vuse GO
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