Snap Inc Investor Presentation Deck

Snap Inc. Snap Ads Discover Snapcodes Sponsored Geofilters Sponsored Lenses 2011- 2015 OS/Carrier Targeting Ads API 3P Resonance Measurement Lookalikes On-Demand Geofilters Spectacles Group Chat 2016 Story Ads Lens Studio to Ads Manager GBB App Install GBB Video View Snap Pixel Audience Lenses & Filter Snap Publisher Ads Manager 2017 A Sophisticated Ad Platform Commercials Delivery Insights Premium Content Targeting Advanced Location Targeting Conversion Lift Reach & Frequency AR in Self Serve Snappables Collection Ads GBB for conversions Product Catalogs 2018 Dynamic Ads Target Cost Bidding Bulk Editing, Cloning, Uploading Snap Select Instant Create Snap Audience Network Logos in Scan Swipe up Commercials Direct to Ticketing Brand Marker Lens 2019 Platform Bursts Brand Profiles ROAS Bidding Auction Forecasting Behavior Insights Trending on Snap Local Ads Snap Minis Place Listings Camera Kit Scan 2020 Demographic Targeting Interest-based Targeting Location Targeting Bulk CRUD Tools / Advanced Buy Flow Scalable Ads API Premium Content Targeting Advanced Delivery Options (e.g., GBBs) Audience and Delivery Insights Reach and Frequency Data from Snap Ads Manager as of April 20, 2020. Data from Facebook Ads Manager and official websites as of April 20, 2020. Data from Google Ads Manager and official websites as of April 20, 2020. Data from Twitter Ads Manager and official websites as of April 20, 2020. 33

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