McDonald's Investor Presentation Deck
Commit to the Core Growth Pillar
Global core menu items represent 60%+ of total sales and 75%+ of food sales
Cultural Relevance
For FY'22
ALOW
GOOOAL
MCNUGGETS
CHICKEN
SHAREBOX®
20
BOTIMAISS
BIG
FAN
Tap into customer demand for
familiar favorites, like our World
Famous Fries® and Chicken
McNuggets®, which were
featured in the FIFA World Cup
campaign that debuted in 75
markets
Global Core Menu
+10 brand equities with >$1B in
sales including the World Famous
Fries, Big Mac and Chicken
McNuggets
Improvements of classics by
implementing a series of
operational and formulation
changes designed to deliver
hotter, juicer, tastier burgers
Menu Innovation
Scaling emerging equities
including McCrispy and McSpicy
Fresh spins on classics creating
new fan-favorites like the Chicken
Big Mac in the U.K., the Bacon Big
Mac in Italy and the Double Big
Mac in Germany each creating
craveable moments for a new
generation of McDonald's fans
22View entire presentation