Overstock Results Presentation Deck slide image

Overstock Results Presentation Deck

Lower Customer Acquisition Cost in 2017 $70 $60 $50 $40 $30 $20 $10 $0 overstock.com $73 Wayfair $50 Overstock Overstock continues to maintain significant CAC advantage even with deterioration in free organic traffic (discussed in Q3 earnings call). Source: Overstock and Wayfair 10Ks and investor presentations Customer acquisition cost calculated as Total Advertising Spend divided by Implied New Customers. Implied New Customers calculated as (1 - % of orders from Repeat Customers) * Total Orders 13
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