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Altria: CAGNY 2024

NJOY Encouraging Initial Trial Performance Jul-23 Jul-23 NJOY Trial Performance (One Retail Account Example) Pre-Trial Aug-23 Source: Circana Non-Projected MOC week ending 12/30/2023 Sep-23 Oct-23 19 | ALCS | CAGNY | 2.21.24 | For Investor Purposes ONLY During Trial +9pp Nov-23 Dec-23 3.3 Sept-23 NJOY Share (Total U.S.) NJOY Bundle Offer Tests 3.4 Oct-23 3.7 Nov-23 4.0 Dec-23 Source: Circana Projected Total U.S. MOC week ending 12/30/2023 Altria

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