Overstock Results Presentation Deck

Playing to Our Strengths ■ ■ Home Retail Market Segmentation overstock. ■ Produced Six Major Customer Segments Segmented on: ■ AL ■ overstock. ■ Savvy Shoppers Reluctant Refreshers Shopping Behaviors Decorating and Shopping Attitudes Demographics Spending Focusing Where Overstock Has the Right to Win Combined Market Spend of 40% Deal Driven & Low Hassle Over-Indexed Shopping at Overstock ■ ■ ■ 27

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