Honest IPO Presentation Deck

HONEST IS POSITIONED FOR WHERE THE CONSUMER IS GOING SIGNIFICANT OPPORTUNITY IN CLEAN & NATURAL IN OUR CATEGORIES 2019 Total Market Size $130Bn U.S. Markets 2019A-2025E CAGR 6x 1.5% Greater Than Conventional Clean / Natural $17Bn 13% of Total -9.3% CONSUMER SHIFT TOWARDS ECOMMERCE Clean / Natural Store-based Retail 80% ecommerce 20% Ecommerce Growing 7x Faster than Brick and Mortar Store-Based Sales By 2025, 30% of Total Retail Sales in the Conventional U.S. Will Be from ecommerce Source: Company estimates; Third party survey conducted on our behalf in August 2020 Notes: "Conventional" refers to brands that did not make explicit claims that their products were natural, "better-for-you", naturally derived or simplified formulations, or similar claims; "Clean/Natural" refers to brands that make explicit claims regarding their products being natural, "better-for-you", naturally derived or simplified formulations, or similar claims. 12

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