Asos Investor Day Presentation Deck

1 Well-positioned to win our target customer Younger customers are more fashion engaged and spend more of their wallet on fashion than other segments Avg. Annual Spend on Adult Fashion and Beauty in 2021¹ £1,232 Consumers aged 16-34 £966 Consumers aged 35-54 1 Internal estimates based on GlobalData forecasts through 2025 for Fashion and Beauty sectors, and age share of spend from GlobalData Fashion Age Spending Forecasts prepared for ASOS in June 2021. Adult fashion includes Clothing, Footwear & Accessories, excluding children's clothing and footwear. Beauty includes Make-up, Haircare, Skincare, Fragrances, Suncare, Male Toiletries and Personal Hygiene. Includes UK, US, EU and ASOS focus ROW markets. Data is inclusive of sales tax. | 2 Internal estimate based on Office for National Statistics (UK) report for mean disposable income in the UK in 2019/20 by age group of household reference person Kingsland Road Travel Money Kingsland Road Post Office +50% Target customers' share of disposal income spent on fashion² 9 +30% Avg. annual fashion and beauty spend

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