Snap Inc Results Presentation Deck

Business Highlights We ended the year stabilizing Daily Active Users and enhancing engagement across key metrics: DAUS were 186 million in Q4 2018, compared to 187 million in Q4 2017 and 186 million in Q3 2018. In Q4 2018, our iOS DAU increased both quarter-over-quarter and year-over-year, and average time spent on iOS grew faster during Q4 2018 than during Q4 2017. ● • We reached over 70% of the total 13 to 34 year-old U.S. population with premium mobile video ads on a monthly basis. On average, over 70% of users played with or viewed a Lens every day. Users played with or viewed Lenses 700 million times on New Year's Eve, up nearly 40% year-over-year. ● Our commitment to providing high quality, made-for-mobile video experiences across the Snapchat platform is yielding positive results: ● ● 30% more people are now watching Publisher Stories and Shows every day compared to last year, and each person is consuming more of these Stories per day on average. In Q4 2018, more than 60% of ESPN's "SportsCenter" audience tuned in three or more times per week. "Dead Girls Detective Agency," a new Snap Original Show produced by our joint venture with NBCUniversal, reached more than 14 million unique viewers, and over 40% of the users that completed the first episode went on to watch the entire season. • Bitmoji Stories, a new cartoon starring Snapchatters and their friends, reached over 40 million viewers in December. NBC News announced that two thirds of the 25 to 35 million Snapchatters watching its Stay Tuned show represented a net new audience for them. 4

View entire presentation